Magazine article Marketing

George Takes BUPA Job as BA Court Case Nears

Magazine article Marketing

George Takes BUPA Job as BA Court Case Nears

Article excerpt

Former British Airways commercial director Martin George, who is to stand trial in the UK and US for price-fixing, has emerged as the interim group marketing director of private healthcare brand BUPA.

George, who, if found guilty, will face a fine and maximum penalty of five years in prison, has replaced Simon Sheard, who left the brand earlier this year. George was originally brought in on a project basis by BUPA chief executive Val Gooding, formerly of BA, who has since been replaced at BUPA by finance director Ray King.

Last week, BA promoted George's fellow defendant Andrew Crawley, previously head of sales, to its top marketing role. Crawley will take up the new position of sales and marketing director, following the decision by head of marketing and communications Katherine Whitton to take voluntary redundancy.

George, Crawley, BA's former head of communications, Iain Burns, and former head of UK sales, Alan Burnett, are accused of conspiring with Virgin Atlantic to fix the price of long-haul fuel surcharges from 2004 to 2006. …

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