Magazine article CRM Magazine

A Startup Feeds off Feedback: BumpTop, a Computer Desktop Solution, Uses Intridea CrowdSound to Develop Customer Conversation

Magazine article CRM Magazine

A Startup Feeds off Feedback: BumpTop, a Computer Desktop Solution, Uses Intridea CrowdSound to Develop Customer Conversation

Article excerpt

* Tell us about your organization. BumpTop is a new way of thinking about computer desktops. We apply gaming, 3-D graphics, and physics to the desktop to organize files and look at photos and browse more richly and intuitively and more like a real desk. The idea began as part of my University of Toronto master's thesis. I created a video online and it blew up. It's had 3 million views on YouTube--it's one of the most popular software videos. We've gotten a lot of opportunities and our phones have been ringing off the hook with a lot of cool companies talking about how we can work together. The BumpTop product is now in private Beta with about a thousand installations.

* What led you to select a solution such as CrowdSound? Being in Beta production means our product doesn't have much of a presence, so we look to users to guide us to what they want us to build and what is compelling and meaningful for them. We were looking for a way to tap the feedback of our users. We had done traditional things before--typical email lists and Web forums, which we were quite happy with, but people weren't giving us enough feedback. You might not post on a forum if you are shy.

In early summer, we signed up for CrowdSound. One thing we found very awesome is that they really take a personal touch to things. We weren't going to use them originally--we were looking at a competing solution. CrowdSound--although we liked the clean and simple look and feel--didn't have a feature we needed: We wanted the ability to manually increase the number of votes on the widget if we hear about them through another mechanism--via the Web forum or email, for instance. I sent an email to CrowdSound and got a reply saying, "Yeah, great idea. We will put that into our next update which is only two weeks away."

And it works exactly how we wanted it to. Shockingly, we weren't even a customer at that point. Another thing we liked was the super low commitment of the suggestion box, which encourages way more feedback. All visitors really have to do is when they see the suggestions listing on the site, click thumbs up or thumbs down. That's it. If you want, you can create an account. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.