Magazine article Marketing

Careers: What It's Really like Inside - Marston's Inns and Taverns

Magazine article Marketing

Careers: What It's Really like Inside - Marston's Inns and Taverns

Article excerpt

- What is the team doing to celebrate Christmas?

Our Christmas party was in June, because we're all busy helping our 500 pubs during the Christmas period.

- What is the main marketing challenge you face?

As customer behaviour changes, we constantly need to find inventive ways to promote our food and drink and give them reasons to visit our pubs.

- Describe the marketing team in three words.

Committed, energetic and hardworking.

- What are the perks?

We get to make a real difference to our customers' experience, and we sometimes have to 'check the quality' of items such as food and wine.

- What about training and career progression?

Two of the marketing team are working toward their CIM Diplomas, something that the company actively encourages, and internal promotions are also quite common.

- What about the salary and benefits?

The salary is competitive and there is a good car allowance, a health scheme, discounted gym membership and pension plan, as well as the opportunity to play cricket at Edgbaston.

- What are the hours like?

Standard hours are 9-5, but most of the team is in the office before 8am until after 6pm. …

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