Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Phil Geary, Marketing Director, Holland & Barrett

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Phil Geary, Marketing Director, Holland & Barrett

Article excerpt

- The first result is a link to a Marketing profile of Phil Geary, marketing director of Holland & Barrett, detailing his career history.

- The second and third are for pregnancy charity Birthlight and an article about baby swimming teacher Phil Geary (a woman).

- The fourth and fifth results are links to Phil Geary profiles on social networking site Facebook.

Verdict: Despite being the marketing director of the UK's biggest health-food retailer for several years, just one of the top five listings is relevant to Phil Geary's Holland & Barrett marketing activities.

Action: Geary could encourage Holland & Barrett to improve its website so that news and marketing activities are included to raise awareness of his achievements. He should also become more of a brand spokesman to raise his profile.

The Marketing Profile: Phil Geary of Holland & Barrett - Brand

21 Oct 2008 ... Read The Marketing Profile: Phil Geary of Holland & Barrett and other marketing news at Brand Republic. Brand Republic - first for www.brandrepublic.com/News/855092/ Marketing-Profile-Phil-Geary-Holland-Barrett/- 45k - Cached - Similar pages

Birthlight - Teacher of the Month

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