Magazine article Information Today

ZD Net Provides New Approach to Web-Delivered News

Magazine article Information Today

ZD Net Provides New Approach to Web-Delivered News

Article excerpt

Zitt-Davis Publishing's ZD Net, a popular source of online computing information has announced ZD Net News (http://www zdnet.com/zdnn), a restructured edition of its previous news site. According to the company, ZD Net News will use an entirely new approach to providing timely industry news coverage, breaking the mold of existing news-oriented Web sites.

ZD Net News, as one of eight new content "channels" rolled out in conjunction with the site redesign, serves up much more than up-to-the-minute headlines and multimedia news sources. It has been fully programmed to provide an "information package" with each story-a collection of links to related resources from the main ZD Net site that adds context and background.

"Through ZD Net News, we're differentiating ourselves from other news sites'" said Dan Farber, vice president and editor in chief of ZD Net. "Until now, the successful news Web site was measured for its ability to provide users with instant access to breaking stories. While speed of delivery is still a critical factor, we're `upping the ante' through ZD Net News by linking users to a range of additional resources that will give them full background on and education about each story."

When a user clicks on a specific news headline, a directory of links appears with the story, enabling users to access related resources such as company background and financial information, product reviews, audio clips, discussions and live chats, and other stories and commentary. ZD Net News provides users with quick access to the top breaking news stories generated by more than 50 news reporters at PC Week, Inter@ctive Week, and MaCWEEK, and supplemental news from major wire services like Reuters It is also the main access point for popular news features, including AnchorDesk, Personal News, Company Finder, and PC Week Radio Users can access news either from the main directory, or through major news categories, including Product News, Business News, Web News, and Rumors & Comment. …

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