Magazine article Marketing

Advertising Agencies: Top 50 Creative Agencies

Magazine article Marketing

Advertising Agencies: Top 50 Creative Agencies

Article excerpt

This year's league shows a trend for brands favouring smaller and independent shops over bigger networks. But with some big account moves over the past year, significant changes are expected.

TOP CREATIVE AGENCIES 1-50
                                                 2007     2006
  Rank                                       billings  billings       %
07    06    Agency                         (pounds m)(pounds m)  change

1      1    Abbott Mead Vickers BBDO           386.05    415.27    -7.0
2      3    McCann Erickson Advertising        287.12    303.96    -5.5
3      5    M&C Saatchi                        262.83    256.03     2.7
4      6    Bartle Bogle Hegarty               259.38    229.29    13.1
5      2    JWT London                         256.83    344.10   -25.4
6     18    WCRS                               253.53    135.41    87.2
7      7    RKCR/Y&R                           253.03    224.98    12.5
8     11    Euro RSCG London                   240.38    181.76    32.3
9      4    Publicis                           191.25    256.37   -25.4
10     8    DDB London                         188.52    211.13   -10.7
11    10    Leo Burnett                        188.17    182.74     3.0
12     9    Ogilvy Group                       185.05    210.14   -11.9
13    15    Delaney Lund Knox Warren
            & Partners                         179.31    149.19    20.2
14    12    Saatchi & Saatchi                  177.03    175.63     0.8
15    16    TBWA\London                        167.51    140.40    19.3
16    13    Grey Worldwide                     164.65    169.12    -2.7
17    24    Fallon London                      159.31     63.62   150.4
18    17    Clemmow Hornby Inge                146.42    139.00     5.3
19    14    Mother                             125.46    160.46   -21.8
20    19    Lowe                               114.03     99.37    14.8
21    20    Vallance Carruthers Coleman
            Priest                              96.37     81.68    18.0
22    23    Miles Calcraft Briginshaw
            Duffy                               87.71     70.57    24.3
23    22    The Red Brick Road                  86. … 
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