Magazine article Marketing

Sponsorship: Sponsorship Leagues

Magazine article Marketing

Sponsorship: Sponsorship Leagues

Article excerpt

It has been a big year for sponsorship, with the Olympics leading a host of major sporting events; music events, meanwhile, continue to grow in popularity. Despite concerns about an economic slowdown, the sector still offers rich pickings for brands looking to make a big splash.

TOP SPONSORSHIP AGENCIES 1-13

Rnk Agency                     Fee Income    Fee Income      %
                             2007(pounds)  2006(pounds)    chg

1   Fast Track                  8,340,081     5,332,319     56
2   EdComs                      3,306,955     2,665,456     24
3   Synergy (formerly Karen
    Earl Sponsorship)           3,171,534     2,536,400     25
4   The Works London            2,814,959     2,701,418      4
5   brandRapport                2,810,000     2,427,300     16
6   Iris                        2,800,000     1,500,000     87
7   M&C Saatchi Sport &
    Entertainment               1,978,000     1,448,000     37
8   WSM                         1,340,000     1,300,000      3
9   Capitalize                  1,051,000       920,272     14
10  Four Sports, Arts &
    Sponsorship                   993,479       675,222     47
11  23red                         950,000       680,000     40
12  Velocity Sport &
    Entertainment                 852,513       937,583     -9
13  Generate                      423,506       336,963     26

Rnk Agency                       Turnover      Turnover      %
                             2007(pounds)  2006(pounds)    chg

1   Fast Track                 19,764,453     8,917,717    122
2   EdComs                      6,696,662     4,850,760     38
3   Synergy (formerly Karen
    Earl Sponsorship)           7,811,000     7,707,049      1
4   The Works London            8,900,964    11,373,379    -22
5   brandRapport                6,847,000     6,500,000      5
6   Iris                        8,250,000     5,000,000     65
7   M&C Saatchi Sport &
    Entertainment               4,668,000     2,904,000     61
8   WSM                         1,600,877     1,520,000      5
9   Capitalize                  4,891,000     3,780,057     29
10  Four Sports, Arts &
    Sponsorship                 1,168,969     1,117,475      5
11  23red                      13,000,000     9,000,000     44
12  Velocity Sport &
    Entertainment                 960,670     1,043,558     -8
13  Generate                      595,580       760,208    -22

Rnk Agency                      Staff   Brands   Rights
                                             %        %

1   Fast Track                    120       65       35
2   EdComs                         46      100        0
3   Synergy (formerly Karen
    Earl Sponsorship)              39      100        0
4   The Works London               33      100        0
5   brandRapport                   41       92        8
6   Iris                          450      100        0
7   M&C Saatchi Sport &
    Entertainment                  22       90       10
8   WSM                            11       50       50
9   Capitalize                     22       80       20
10  Four Sports, Arts &
    Sponsorship                    10       65       35
11  23red                          50       10        0
12  Velocity Sport &
    Entertainment                   7       10        0
13  Generate                        9       60       40

Rnk Agency

1   Fast Track
    Founded 1998. Subsidiary Chime Communications. Joint managing
    directors Jim Glover and Jon Ridgeon. 20% PR, 40% consultancy/rights
    negotiation, 40% event management. Clients during this period
    included GlaxoSmithKline, HSBC, UK Athletics. Member ESA
    www.fasttrackagency.com
2   EdComs
    Founded 1995. Privately owned. Managing director Martin Finn. 20%
    consultancy/rights negotiation, 20% integration, 30% programme
    creation, 30% research/evaluation. Clients during this period
    included RBS, BP, Sainsbury's. … 
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