Magazine article New Zealand Management

Guide to Finding Funding for Budding Entrepreneurs

Magazine article New Zealand Management

Guide to Finding Funding for Budding Entrepreneurs

Article excerpt

Ever wondered how TradeMe got its initial funding? A new book has been launched to explain to budding entrepreneurs the process of raising funds from angel investors and venture capitalists.

Fuel For Your Business is a book aimed at young, early-stage companies looking for funding to help them grow, with a focus on what is termed 'rocket fuel' for business growth--angel and venture capital investment.

Colin McKinnon, executive director of the New Zealand Private Equity & Venture Capital Association, which has produced the book, said the publication will educate entrepreneurs on the options and opportunities currently available for young start-up companies.

"New Zealand has a relatively young angel and venture capital investment market for early-stage companies, so there are many young businesses and business owners who know relatively little about this type of investment and how to access it.

"Fuel For Your Business is aimed at these young companies. There are many types of funding and investment--including family, friends, and banks--and not all companies are suited to angel and venture capital investment. …

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