Magazine article Management Today

Decisions: Eric H Baker, Viagogo - Founder and CEO of the Online Ticket Exchange

Magazine article Management Today

Decisions: Eric H Baker, Viagogo - Founder and CEO of the Online Ticket Exchange

Article excerpt

MY BEST...

As an entrepreneur, it's very important to really believe in what you're doing. I started my first company in the US in 2000. It was called StubHub and was a secondary ticketing company. I believed that there was a huge opportunity to get rid of the touts on the street and create an orderly and secure market online.

While doing my research, someone put me in touch with Fred Rosen, then CEO of Ticketmaster. He told me: 'Eric, I have four words for you: it will never happen!' Just like that. It shook me, but I believed we had an idea that made sense. So we started the firm and eBay bought it in 2007 for pounds 300m.

The irony is that after Fred left Ticketmaster, it went into secondary ticketing. If you're an entrepreneur, you don't want to think anyone is the Oracle of Delphi. You just have to be there and try.

Recruiting local advisers when I started Viagogo in London was another good decision. Many Americans think it's the United States of Europe, but you need to be respectful of every locality being different.

MY WORST...

I've made my worst decisions usually when I've stayed on a path for too long because I'd become emotionally invested in it. …

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