Magazine article Information Today

These Times in a Bottle

Magazine article Information Today

These Times in a Bottle

Article excerpt

As I write this think piece, it's not even Thanksgiving yet. But the Phillies have won the World Series, the elections are done, and the holidays are looming on the horizon. So, if this is published in January 2009, then I guess 2010 can't be far away. And before you know it, 2020 will be here, the year that futurists have been eying for some time. I wonder what it will be like to look back on these troubled economic times.

I recently had the opportunity to survey 100 companies in the industry, ranging from classic database producers and journal publishers to inventive 2.0 companies. I asked the CEOs what they had to say about empowering today's companies to achieve better results by employing information technology. Nearly one-third replied.

Some spoke of the need for enterprise buyers to have greater flexibility to use content assets in new, more highly distributed ways. Some suggested bending the licensing term rules to support the enterprise in achieving a better ROI on its content investment.

Others spoke about supporting information users in an increasingly widespread workflow setting. Virtual and remote workers, distance learners, and others on-the-go need to be supported on the devices they choose to carry.

Some said the way forward was to support users via the channels and methods they prefer, employing the communications technologies of a new generation and all that we have been calling Web 2.0. …

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