Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Tom Hings, Director of Brand Marketing, Royal Mail

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Tom Hings, Director of Brand Marketing, Royal Mail

Article excerpt

- The first result is a link to Campaign's 'Close Up: 24 hours with' feature detailing a day in the life of Tom Hings.

- The second and third listings are for Hings' profiles on Facebook and LinkedIn respectively.

- The fourth links to the judges panel for The MediaGuardian Innovation Awards.

- The fifth listing refers to a Marketing profile of Hings.

Verdict: The first reference to Hings is in relation to his role as director of brand marketing at Royal Mail, a great start. But the older and more social links detract from his senior role.

Action: Use Hings' place on the MediaGuardian panel to get his industry thoughts online. He could work on his LinkedIn entry to focus his professional network. A well-optimised page on Royal Mail's website would highlight his importance in the organisation, turning a good Google profile into a great one.

Analysis Close-up: 24 hours with ... Tom Hings, Royal Mail

18 Jan 2008 ... Tom Hings, Royal Mail online. View in depth news and Close-Up: 24 hours with ... Tom Hings, Royal Mail at Brand Republic www.brandrepublic.com/InDepth/Analysis/778024/ Close-Up-24-hours-Tom-Hings-Royal-Mail/- 40k - Cached - Similar pages

Tom Hings/Facebook

Tom Hings is on Facebook, a social utility that connects people with friends and others who work, study and live around them. …

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