Magazine article ADWEEK

Freakweek: Terrifying the Children with Road-Safety PSAs, Japanese Job Monsters and the Freakiest Ad of 2008

Magazine article ADWEEK

Freakweek: Terrifying the Children with Road-Safety PSAs, Japanese Job Monsters and the Freakiest Ad of 2008

Article excerpt

Our plan for this page is to recap the best (and often worst) of the previous week's posts at AdFreak.com, Adweek's daily blog. Since this is the first installment, we'll also go back and relive the glory, heartbreak and humiliation of December's Freakiest Ad of 2008 contest.

GIVING THE KIDS A SCARE 'TALES OF THE ROAD'

Not many modern ad campaigns channel Edwardian poets, or intentionally try to scare the pants off children. This pleasantly creepy road-safety effort from Leo Burnett London, which we highlighted last week, does both. Two ads--"The Boy Who Didn't Stop, Look and Listen" and "The Girl Who Didn't Dress Bright in the Dark"--illustrate the consequences of being oblivious to motorists. "Direct and disturbing in that totally delicious way," wrote a commenter. Burnett group ecd Jonathan Burley says of the work: "I'm nearly as proud of its creative ambition as I am of its potential to keep children safe on the roads."

[ILLUSTRATION OMITTED]

A MONSTROUS JOB SEARCH THE LADDERS

We also featured Fallon's new spot for job site The Ladders, which showed small-fry Japanese monsters failing to wreak havoc on a city. Suddenly, a giant creature appears and shows them how it's done--an ideal client for The Ladders, which only deals with "the big talent" (those making $100,000 or more).

[ILLUSTRATION OMITTED]

Viewers who make less might take offense. But it was hard to resist the behind-the-scenes videos showing one of the small monsters, a bitter, sloppy, drunken English thespian, complaining about his treatment on the set. …

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