Magazine article Marketing

Salary Survey 1997

Magazine article Marketing

Salary Survey 1997

Article excerpt

Following positive salary predictions for 1997, in the second week of Marketing's salary survey James Curtis unveils the range of benefits and extras that marketers can expect to perk up their wage packets

Last week, in the first part of our salary survey, we revealed a bullish mood in the marketing fraternity. Salaries are up and marketers can expect bigger rises when they go for a pay review this year. We can also reveal this week that marketing departments are getting bigger, with 42% of marketers saying their department expanded last year.

But what about the benefits? What kind of package can you expect? The results OF our survey, conducted in December by Active Independent Marketing among 1000 client marketers, suggest benefits are improving and changing in character.

An obvious change is that the company car is no longer standard. In 1995, 76% of marketing directors and 85% of brand managers had cars; this year figures have fallen to 62% and 72% respectively.

Since the government increased taxes on company cars, the car allowance has become a standard alternative and, for many, a more attractive option. The industry standard is around [pounds]5000 for brand managers and [pounds]8000 for marketing directors. The fact that fewer marketing directors take a car indicates they are tempted by the bigger allowance. Those that opt for the wheels do it in style: 40% have cars worth over [pounds]24,000. The same proportion of brand managers have cars worth between [pounds]15,000 and [pounds]18,000. …

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