Magazine article American Banker

IBM Markets Software and Service to Help Banks Build Data Warehouses

Magazine article American Banker

IBM Markets Software and Service to Help Banks Build Data Warehouses

Article excerpt

International Business Machines Corp. is offering a streamlined way for banks and other financial companies to develop data warehouses.

Bankers used to have two alternatives when building applications: start from scratch or buy an off-the-shelf product. IBM wants its offering, called VisualAge Financial Foundation, to become a third option, a sort of hybrid of the other two approaches.

The company defines it as a combination of intellectual assets, software development tools, and services that banks can use to address data warehousing challenges.

"We're merging them together so that a customer can truly take the basics of how to build these types of solutions, customize them using the tools, and then generate applications very quickly," said Scott Hebner, manager of application development marketing at IBM.

In this first offering, the "intellectual asset" is Information Frameworks, a data architecture for a bank. More than 85 financial institutions are using the framework.

Although IBM has been marketing Information Frameworks for about six years, this is the first time it has been offered in conjunction with development tools and related services.

Mr. Hebner said the hybrid program can deliver up to 80% of a data warehouse, the complex of information systems and data bases that a company uses to understand customer profitability and aid in developing individualized marketing plans.

To complete the warehousing project with IBM, customers use VisualAge development tools for customization, said Marjorie Ginsberg, market manager for VisualAge Financial Foundation. …

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