Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Coke's music focus.

Coca-Cola has brought together music acts Gnarls Barkley, Fall Out Boy and Gym Class Heroes for global ads carrying the new strapline 'Open happiness'. The company says music will play a central role in the campaign; a track created for one ad will later be released as a single.

To watch the ad, visit marketingmagazine.co.uk

- More Th>n review

Financial-services giant RSA is extending its agency roster review to incorporate the UK media buying and planning account for More Th>n The pounds 30m-plus business, held by Universal McCann, is being reviewed as part of a programme by RSA's group director of strategy, marketing and customer, Clare Sheikh (nee Salmon) to create a 10-strong global agency roster. Universal McCann has been invited to repitch.

- M&S cancer campaign

Family broadcasting trio Dan, Jon and Peter Snow are to front a campaign in support of Prostate Cancer Awareness Month by posing in underpants. The campaign, which will run in Marks & Spencer stores as part of the retailer's partnership with the charity, is intended to highlight that a man's chances of developing prostate cancer are two-and-a-half times greater if a close blood relative, such as a father or brother, is diagnosed.

- Phones4U switch

Phones4U has hired Adam & Eve to its pounds 7m advertising account following a pitch that included incumbent agency WCRS and Mother. The agency has been briefed with creating a fresh brand positioning for the company.

- Sainsbury's shake-up

Sainsbury's has appointed former Boots marketer Claire Harrison-Church as its director of brand communications. She succeeds Helen Buck, who moves over to the role of business unit director for grocery. Andrew Mann, the former Tesco director for marketing planning, also joins as customer insight and loyalty director.

- Fashion site launch

Net-a-Porter founder Natalie Massenet is launching an online venture offering consumers discounted designer labels. The website, Outnet, will launch in April and aims to reproduce the experience of designer outlet villages online, with year-round sale prices.

- KFC's greener packs

KFC is updating its packaging to help reduce waste. Products including its Fillet and Zinger burgers will be presented in paper wrapping rather than a cardboard box. The fast-food chain aims to reduce waste by up to 1400 tonnes over the course of this year.

- Virgin Media on hunt

Virgin Media is looking to appoint its first retained digital agency. The company said its relationship with Rapier, which handles its direct marketing, would not be affected. Upcoming digital initiatives will include work in support of the V Festival and Virgin Media Shorts.

Jeremy Lee on media at marketingmagazine.co.uk

- Vodafone picks Carat

Vodafone has hired Carat to handle its pounds 55m UK media planning and buying account following a pitch process that included incumbent OMD, as well as MPG, Universal McCann and Walker Media.

- ASA rules on 'God' ad

The Advertising Standards Authority (ASA) has rejected claims that the British Humanist Association's 'There's probably no God. Now stop worrying and enjoy your life' ad campaign breached its code of practice and was offensive to people of faith. The bus ads provoked 326 complaints.

- Lycamobile media job

Lycamobile has appointed media agency M2M to handle its pounds 6m UK media planning and buying account. …

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