Magazine article Folio: the Magazine for Magazine Management

Out Web Site Reborn

Magazine article Folio: the Magazine for Magazine Management

Out Web Site Reborn

Article excerpt

It's spring, that time of the year when a young man's fancy turns to--magazines?

The ever-expanding men's market gets yet another entry April 8, when Times Mirror Magazines rolls out Verge, targeting "men on the verge of making their mark and filling their lives with stuff." The new quarterly joins several other recent launches whose publishers hope to snag a piece of the market carved by the likes of GQ, Details and, more recently, POV and Smoke. Bob Guccione Jr., publisher of Spin, is also trying to bring the Italian title Max to the U.S. market.

Verge has an initial newsstand distribution of 150,000, with 25,000 additional copies sent to selected subscribers of Times Mirror's Popular Science. The premier issue features consumer electronics reviews, beginner guides to high-tech sports and interviews with techno trendsetters. Jeffrey Csatari, former senior editor at Rodale Press' Men's Health, created Verge and serves as its editor. He says the magazine is an outgrowth of Popular Science's upfront section, "What's New."

"I wanted to create a service magazine about the gear and gadgets and activities men are passionate about--which, I felt, nobody had done before," says Csatari.

U.K.-based Dennis Publishing is about to launch the American version of Maxim, which has been published in Britain for two years and has a paid circulation of 148,000. The U.S. edition, with an initial pressrun of 350,000, is geared to "the regular guy, age 25 to 40, who's into sports, humor, sex, spending time with his buddies--and looking for a magazine that deals with a variety of issues relevant to his everyday life. …

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