Magazine article New Zealand Management

Editor's Letter: Bold and Different

Magazine article New Zealand Management

Editor's Letter: Bold and Different

Article excerpt

Byline: Ellen Read

Nobody knows how the rest of this current economic crisis will play out. Chances are it will get worse before it gets better but, really, we can't say. What is apparent though is that the best way through the turmoil is to act decisively and with courage. Sitting on the fence and pondering the best course of action is unlikely to get the best outcome.

Which is where 'Bold and Different' come in. The theme around this year's Top 200 might have been decided on some months ago but it was, and is, the only certainty surrounding the global meltdown: that those who are prepared to be bold and different will be the ones to come through least touched.

It's not easy. Personally I'm a big fan of a head-in-the-sand approach (which is why I've never harboured the desire to go into business; I don't think I'd be very good). But luckily there are many New Zealand businesspeople who are prepared to do things differently and it is that group we celebrate in this issue. …

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