Magazine article New Zealand Management

AS I SEE IT : Travis O'Keefe

Magazine article New Zealand Management

AS I SEE IT : Travis O'Keefe

Article excerpt

Travis O'Keefe is 37 and is the founder and CEO of Health TV -- a New Zealand Internet Protocol Television (IPTV) channel that is on screens in GP waiting rooms around the country and reaches over one million viewers a month. The station has recently attracted a multimillion-dollar investment from two of the country's most experienced businessmen -- former CEO of Ernst & Young, John Judge, and ex-managing director of Prudential Insurance Australasia, Trevor Perry, who have moved to secure a cornerstone stake in Health TV as it prepares for international expansion. www.htv.co.nz

How would you describe the New Zealand identity?

As a country we live at the edge of the world, where it is clean, and green. As a people we are innovative, hard working, determined, friendly, down-to-earth and we punch well above our weight when it comes to international achievement. This is embodied by Kiwis such as Sir Edmund Hillary, the All Blacks, Peter Jackson, Ernest Rutherford, Dame Kiri te Kanawa, Flight of the Conchords, John Britten, Jack Lovelock etc. …

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