Magazine article New Zealand Management

As I See It

Magazine article New Zealand Management

As I See It

Article excerpt

David Hine

Sales and marketing manager

Sony Computer Entertainment New Zealand

How would you describe the New Zealand identity?

I love the great Kiwi roll-your-sleeves-up, Cycan-doCO attitude and I think we benefit from a high level of proactivity and creativity which really sets us apart from other countries. We also tend to mix well with people in other countries Co all of which helps us open doors and punch above our weight on the global stage.

What will be our next major challenge?

WeCOre a small country on the edge of the world. The biggest challenge for us and the only way the country will grow, particularly with the current world economy, is to compete internationally by creating real points of difference in our products or services.

What do we need to do to prepare ourselves for this?

We have to be entrepreneurial, we have to be smarter and we have to focus on doing things differently. …

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