Magazine article Marketing

Short of Breath and Brainpower but Not Success

Magazine article Marketing

Short of Breath and Brainpower but Not Success

Article excerpt

Julius Rosenwald, who made a huge fortune as head of Sears Roebuck, once said: "I never could understand the popular belief that because a man makes a lot of money he has a lot of brains. Some very rich men who made their own fortunes have been among the stupidest men I have ever met in my life. Rich men are not smart because they are rich. They didn't get rich because they are smart. Don't ever confuse wealth with brains."

Gentle reader, do you know what your IQ is? I had always supposed mine to be about 145, below the genius level but normal for professional and administrative types. But I recently tested myself and scored 96, which is normal for ditch diggers.

Nor has this been my only handicap. At the age of nine, I contracted asthma, and this crippling disease did not leave me until I was middle-aged. I have more than my share of phobias. I am frightened of the sea. My earliest memory is being rowed out 100 yards from the beach and yelling to the boatman: "Take me in, damn you, I'm out of my depth." Twenty-five years later, in a slight swell outside, Newport, Jerry Lambert was woken at four o'clock one morning by my shouts on the deck of his 185ft schooner: "Man the boats! Every man for himself!"

I am so terrified of elevators that when I worked in Bill Stephenson's office on the 36th floor of Rockefeller Center, I never went out to lunch. …

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