Magazine article Marketing

Editor's Comment: Twitter's Funding Conundrum

Magazine article Marketing

Editor's Comment: Twitter's Funding Conundrum

Article excerpt

Twitter's plan to charge commercial users for accounts has met with 'tweets' of outrage on the part of the UK marketing community. By and large you have told us that you are inclined, for the time being at least, not to pay.

The micro-blogging site, which is now gaining some real momentum, is testing the waters to find its commercial model. Like many such online phenomena, it may have been started by nerds in their dorm room at a US college, but it is now a real business that has to find ways to recoup the dollars 20m it initially raised from venture capitalists. Having turned down a reported dollars 500m to sell to Facebook, it also needs revenue to grow its capability to keep ahead of new competitors.

There is the view that, for the time being, Twitter is better off continuing as it is, expanding its user base - and fame - before it makes any real attempt to make money out of it. However, doing so could leave it in a similar position to Facebook. The latter built a global following with millions of subscribers, but is still failing to attract credible marketing budgets. …

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