Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Andy Gilson, Marketing Director, Vauxhall

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Andy Gilson, Marketing Director, Vauxhall

Article excerpt

- The first listing links to Gilson's profile on the General Motors' Vauxhall media site, while the second leads to the senior management page on the same site.

- The third result links to Yahoo! TV, which features cast and production teams working on TV show Malcolm and Eddie, while the fifth reference is to The New York Times' movies and TV site.

- The fourth links to Andy Gilson's Facebook profile.

Verdict: Anyone looking for information about Gilson gets a clear picture of his position at Vauxhall. The remaining results in the top five are unrelated and he may want to address this to enhance the perception that he is active in putting his and Vauxhall's views to the market.

Action: One way for Gilson to feature in more top-five results would be to regularly contribute his thoughts to blogs on highly ranked car industry sites.

GM Media Online Vauxhall United Kingdom: English

Andy Gilson Marketing Director. Andy left Bath University in 1984 with a BSc(Hons) in Business Administration. After a variety of jobs he joined Vauxhall in ...

media.gm.com/gb/vauxhall/en/company/c_people/gilson.html - 17k - Cached - Similar pages

GM Media Online Vauxhall United Kingdom: English

Andy Gilson Marketing Director. …

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