Magazine article Marketing

Marketing Mole: We'll Call You - Match.Com

Magazine article Marketing

Marketing Mole: We'll Call You - Match.Com

Article excerpt

Not wanting to spend yet another Saturday evening in the company of a ready meal and Match of the Day, we decided it was time to find a Valentine's Day date.

Match.com Thank you for calling Match UK, this is Margaret. How may I assist you today?

Mktg Hi, I've just got a few questions. I haven't got a profile yet. I'm just a bit nervous about putting my details on there and embarrassed in case friends see.

Match.com You'd be surprised who's on there. You'll probably end up finding some of your own friends.

Mktg It would be good to get some tips.

Match.com OK, firstly I would say that when writing your profile, you should be honest. A lot of people sugar-coat things. They say who they want to be and not who they are. So, that would be my opinion, tell them what you're looking for.

Mktg What's the success rate?

Match.com We do have a lot of members that find someone, whether it be in a relationship, a marriage, or simply friendship.

Mktg How much does it cost?

Match.com According to the term you are willing to subscribe to, we carry a one-month subscription for pounds 22.80, a three-month subscription for pounds 45.65 and a six-month subscription for pounds 65. …

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