Magazine article Editor & Publisher

Google Halting Print Ad Program with Newspapers

Magazine article Editor & Publisher

Google Halting Print Ad Program with Newspapers

Article excerpt

Google Inc. said Tuesday it will stop offering the Print Ads program that solicited advertisements for more than 800 newspapers.

"While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we -- or our partners -- wanted," Spencer Spinnell, the director of Google Print Ads wrote in a company blog posting.

"As a result, we will stop offering Print Ads on February 28," Spinnell wrote. "For advertisers who have campaigns already booked, we will place their ads through March 31."

Through Print Ads, advertisers using search criteria could make an offer for an ad, and get a response or counter-offer from the newspaper. Most of the revenue generated is kept by the newspaper.

Google launched Print Ads in November 2006 with 50 newspapers. The network had expanded to more than 800 U.S. papers, Spinnell said.

Google wants to continue to partner with newspapers, Spinnell said. …

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