Magazine article Editor & Publisher

EXCLUSIVE: Time Spent on Newspaper Sites Drops in December

Magazine article Editor & Publisher

EXCLUSIVE: Time Spent on Newspaper Sites Drops in December

Article excerpt

The Presidential election was very good for newspaper Web sites. The month following? Not so great. As E&P reported, most newspaper Web sites experienced a drop-off in the number of unique visitors in December. The same can be said for the average time spent per user.

According to Nielsen, time spent went down in December too. Politico and the Detroit News suffered. About four minutes were nicked off Politico's average time spent from November to December while Detroit was down about 5 minutes.

The NYTimes.com shed about three minutes from November to December.

Some sites shaved off seconds in December, including DallasNews.com, USA Today, The Washington Times and NJ.com.

Those sites where visitors lingered longer on average: Washingtonpost.com, Boston.com, SFGate.com, and the Star Tribune in Minneapolis, among others.

Below is the average time spent per person for the month of December, ranked in the order of that site's unique visitors. This is a custom list from Nielsen Online (owned by E&P's parent company) and can fluctuate based on several factors including news cycles.

Site -- Dec. '08 -- Nov. '08

NYTimes.com -- 0:33:03 -- 0:36:32 USATODAY. …

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