Magazine article Marketing

Woman's Hour

Magazine article Marketing

Woman's Hour

Article excerpt

As someone who needs a very loud blast of Kiss FM early in the morning to rouse me from my bed, many people would not guess my secret love is Woman's Hour, but it is a programme I (along with over two-and-a-half million other listeners) am truly passionate about.

As a recent convert, the furore generated back in 1992 when the programme was moved from its traditional afternoon slot to the mid-morning one, was irrelevant.

To me, Woman's Hour, playing gently in the background while the listener is absorbed in other activities represents all that is good about BBC Radio.

Consistently breaking new ground, sometimes controversially, but always treating the listener with respect, it has informed, entertained, educated, and filled in the gaps which other programmes may fail to cover.

Woman's Hour is what reminds me I am back in England after time abroad, and the voice of Jenni Murray, presenter since 1987, is as reassuring as a mother's to a small child. …

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