Magazine article Folio: the Magazine for Magazine Management

Publisher Creates Web Site for Editors to Upload Video: Easy Solutions for Editors and Viewers

Magazine article Folio: the Magazine for Magazine Management

Publisher Creates Web Site for Editors to Upload Video: Easy Solutions for Editors and Viewers

Article excerpt

LAST FALL, B-TO-B RESIDENTIAL HOUSING and commercial construction publishing giant Hanley Wood began developing Hanley Wood TV, a video initiative that would span the publisher's portfolio of Web sites. The trick to making it a success, the company says, is making video shooting/editing capabilities easily accessible and easy to use for its stable of print editors.

The solution, says CIO Jeff Craig, was in partnering with Web management and delivery firm Vignette to use its video services and rich media services products to manage and shift its video content online.

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"To avoid having to teach everyone how to download video to their computer, use Final Cut to edit it, run it through code and post the video, we are working with Vignette to create a Web site that runs our editors through a series of simple steps on how to upload the video, do basic editing and tagging, pick a destination on a Hanley Wood site and post it," Craig tells FOLIO:.

Hanley Wood, Craig says, bought several handheld cameras for its editors to take to events and shoot interviews, and hopes to make the Vignette platform available to them before the end of the year. …

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