Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Domino's halal hit.

Domino's has defended its decision to launch a halal-only outlet following complaints from customers objecting to having their choice limited. The branch, which is based in Hall Green, Birmingham, will offer no ham or bacon on its pizzas, but will provide replacement menu items, including halal pepperoni.

- McCain seeks agency

McCain Foods is looking to hire a sales promotion agency to add to its existing roster. It is understood that an appointment will be made soon According to Nielsen data, sales of McCain's Home Fries, Oven Chips and Micro Chips declined in 2008. Oven Chips and Micro Chips were down 4.4% and 11% respectively, compared with 2007.

- Warner Bros' cat suit

Warner Bros unleashed a group of black cats wearing branded jackets across London last Friday to promote the launch of its computer game, F.E.A.R. 2: Project Origin. The game was released on Friday 13th to reflect its horrific content. A hotline for cat owners wanting to turn their own pets into walking ads for the video game was inundated with calls requesting the branded cat jackets.

- Walkers alters logo

Walkers is changing its on-pack Carbon Reduction logo from an arrow to a footprint as it believes this will be understood better by consumers. This follows the announcement that the crisps brand has retained its Carbon Reduction certification, after cutting its carbon footprint.

- Hanson exits Lloyds

The former director of marketing at HBOS, Philip Hanson, is to leave Lloyds Banking Group at the end of April. Hanson lost out on the top marketing job at Lloyds to incumbent Nigel Gilbert, following the merger between Lloyds TSB and HBOS in December. He has occupied an interim position, overseeing the marketing of the former HBOS brands. Hanson is not believed to have another role to go to.

- C&C replaces Breen

C&C, the owner of cider brand Magners, has parted company with marketing director Maurice Breen. He will be replaced by Paul Bartlett, a former Scottish & Newcastle executive, next month. The move is part of a restructure being undertaken by chief executive John Dunsmore.

- Diet Coke ad to air

Coca-Cola will unveil the latest TV spot for Diet Coke today (Wednesday). The ad, which stars singer Duffy, will air for the first time during the broadcast of the BRIT Awards on ITV1. The 60-second spot shows Duffy singing I've got to be me, originally sung by Sammy Davis, Jr.

View it at marketingmagazine.co.uk

- John Lewis hires

John Lewis has hired John Brown to create its customer magazine following a pitch. John Brown previously published Source magazine for John Lewis' direct arm, greenbee. The new title will showcase the brand's 'entire breadth and range of products'.

- John West on TV

John West is rolling out a TV ad campaign to support what it claims is the category's most significant innovation, No Drain Tuna. The product uses patented technology that allows the tuna to be canned without excess liquid.

- Johnson's 50th

Johnson's Baby is running a TV campaign to mark its 50th anniversary. The 'Touch of Magic' ad, created by Lowe London, features a mother and child with a bottle of its baby lotion, packaged as it was in the 50s, which morphs into the pink packaging it uses today. It carries the strapline 'The original baby softness' and aims to reinforce the brand's heritage. The ad will be supported by print and online activity. …

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