Magazine article Editor & Publisher

Amazon Unveils Kindle 2 -- Touts Newspaper Subs

Magazine article Editor & Publisher

Amazon Unveils Kindle 2 -- Touts Newspaper Subs

Article excerpt

There has been a lot of excitement generated over Amazon's digital reader Kindle -- and the prospect that people will pay for digital delivery. Today the company unveiled the newest generation of the device the Kindle 2 in New York.

Moreover the company stresses that Kindle is not only good for books but newspapers too. Several newspapers including The New York Times, The Philadelphia Inquirer and USA Today, provide subscriptions to their papers ranging from $5.99 to $14.99 per month. The editions are delivered wirelessly overnight so readers can access the paper in the morning.

"If you want, Kindle 2 will even read to you -- something new we added that a book could never do," Jeff Bezos, founder and CEO of Amazon, said in a statement.

Bezos is referring to a new text-to-speech feature giving customers the option of listening to printed material as well as reading it.

The Kindle 2 is over a third of an inch thin, weighs roughly 10 ounces, and features a five-way controller that makes it easier to jump pages and sections of newspapers.

The second version of the reader, at 2GB, provides more shades of gray 16 versus four making for sharper text, images and photos. It can hold 1,500 books compared to 200.

Amazon is selling the Kindle 2 for $359. It's also offering more 230,000 books (up from 90,000).

Amazon has been coy about how many Kindles have sold since the first product was launched. Citibank analyst Mark Mahaney estimates 500,000 have been purchased so far. …

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