Magazine article Marketing

Careers: What It's Really like Inside - Burberry

Magazine article Marketing

Careers: What It's Really like Inside - Burberry

Article excerpt

What is the main marketing challenge you face? Staying ahead of the competition with innovative ideas.

How do you come up with fresh marketing ideas? Our new open-plan office has led to greater creativity and enhances the entrepreneurial spirit of the marketing team.

Describe the marketing team in three words. Strategic, creative, innovative.

Is there a dress code? There is a real sense of individuality and freedom of expression, which leads to all sorts of styles and trench coats aplenty.

What are the perks of the job? Working for one of the biggest and most iconic global luxury brands, with a wealth of experience and great business minds.

What is the company like for training and career progression? Everyone works to the same five key strategic themes set by Angela Ahrendts, our chief executive, which leads to unified expression from every department. Burberry is committed to developing and investing in its talent.

Is there anything interesting about the inside of your office? Burberry has recently moved into new global headquarters, which cover 160,000ft2 across eight floors, including cutting-edge showrooms. …

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