Magazine article ADWEEK

Anonymous Animosity

Magazine article ADWEEK

Anonymous Animosity

Article excerpt

An online news item on DDB's soon-to-be-departing COO Lee Garfinkel has, over the weeks, resulted in a flurry of ugly, anonymous comments. Adweek editors questioned whether anonymity should play a role on the Web site. We decided it should, but that the worst offenders would be weeded out.

The comments written about Lee Garfinkel were written by four or five people. But [their] frequency made it seem it was a crowd.... People get angry when they are fired. They get angry and resentful when their work is killed. We should know who writes the comments.

Good question. But there is also a good answer. Since the dawn of time complainers have always written way more letters than those who are satisfied. Way before the net this was a well documented fact. Why? I don't know. Maybe because anger fuels the need to be heard and complacency does not.

You have made a huge policy mistake in allowing anonymous commentators to continue posting on your site. …

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