Magazine article Marketing

Agency of the Week: St. Luke's

Magazine article Marketing

Agency of the Week: St. Luke's

Article excerpt

Amid the mass of agencies named after their founders, St Luke's, which has tagged itself after the patron saint of artists and craftsmen, has gained a reputation for originality.

As well as its unusual name, the agency, which has grown to 65 people since it launched after a management buyout of Chiat Day in 1995, is well known for its unusual work practices. It labels itself a workers' co-operative, with each person owning an equal share of the company. Each client is allocated a brand room inside the agency, and employees have eschewed individual desks in favour of 'hot-desking', aided by a locker for personal possessions and a mobile phone.

While such innovations have proved a useful point of difference for the agency - which in recent months has gained considerable media attention as a model example of New Labour's stake-holder economy - St Luke's believes its work practices encourage motivation and creativity.

"We are about happy people, creating good work and earning a decent living," says David Abraham, marketing director. "Those three things can very rarely be aligned in agencies because of the corporate structure."

Its employees' evangelical zeal for its philosophies has earned the agency a reputation for being overly pious. Some critics have also predicted its structure will become too unwieldy.

So far, however, St Luke's has proved them wrong, adding an additional 25 people to its team.

It is also producing results for its clients. Its work for Eurostar has contributed toward a 60% uplift in sales while the 'Chuck out the Chintz' campaign for Ikea boosted business by 34%. …

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