Magazine article Editor & Publisher

Some 270,000 Extra 'Rocky' Copies Printing Today -- Subscribers Will Get 'Post' Tomorrow

Magazine article Editor & Publisher

Some 270,000 Extra 'Rocky' Copies Printing Today -- Subscribers Will Get 'Post' Tomorrow

Article excerpt

An extra 127,000 copies of the Rocky Mountain News were printed today in anticipation of increased demand for the last edition of the closing paper. With retail outlets already running out, another 100,000 copies are expected to be printed later today to fill the need, according to the Denver Newspaper Agency.

On a normal Friday, only about 20,000 copies are printed for single-copy sales, said DNA spokesman Jim Nolan. He added that the final edition will be available through the weekend.

"The Rocky is a much-beloved institution in Denver, we fully expected people would want it," Nolan said. "We have been getting reports that it is selling out across the board."

In a related move, Nolan said the DNA, which has handled circulation for both The Rocky and the JOA partner Denver Post, will automatically switch Rocky subscribers to the Post. Any subscriber who does not want to receive the Post will have to cancel.

"We have publicized it, we sent out robo-E-mails to 60,000 subscribers with a message to ease people through the transition," Nolan said. …

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