Magazine article Editor & Publisher

'N.Y. Times' Defends Circ Reporting in Its 'WSJ' Story

Magazine article Editor & Publisher

'N.Y. Times' Defends Circ Reporting in Its 'WSJ' Story

Article excerpt

The New York Times said Wednesday that there was nothing inaccurate or misleading in a story earlier this week that asserted The Wall Street Journal's circulation growth increasingly depended on discounted subscriptions.

"There isn't anything inaccurate or misleading in the Times story," said Diane McNulty, the paper's executive director of community affairs and media relations.

The article's assertions about the Journal's circulation were taken from the newspaper's most recent report, for the six month period ended last Sept. 30, to the Audit Bureau of Circulations (ABC).

That report showed that individual paid copies sold for between 25% and 49% of basic cost had increased 81,441 copies, or 19%, between the 2008 reporting period and the same period in 2007. The Journal's individual paid for 50% or more of basic cost fell 47,443 copies, or 5%, during the same period. Total paid circulation for the 2008 period was up 33,998 copies, or 2% --- in a period when nearly all large-circulation newspapers showed declining circ.

After the article appeared, the Journal put out a statement saying the Times had "wrongly reported" that its circulation growth increasingly has depended on heavy discounting since Rupert Murdoch's News Corp. …

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