Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Music exhibit debuts.

The British Music Experience, the UK's only permanent interactive music exhibition, opened at London's The O2 this week. A campaign to promote the exhibition broke last week with national press and online activity The work features on-site window displays in the Peninsular Square outside The O2 and an escalator poster campaign at North Greenwich Underground station.

- Triumph creative hire

Triumph Motorcycles has appointed Cogent Elliott as its lead creative agency, ahead of the launch of its latest Thunderbird model in the summer. The hiring followed a four-way pitch overseen by sales and marketing director Paul Stroud, who joined the classic British motorbike brand late last year from US rival Harley-Davidson.

- Asics in leisure push

Asics is set to run a pan-European campaign, entitled 'Left and Right', to promote its SportStyle leisure footwear range. Four executions created by Amsterdam Worldwide - 'Adam & Eve,' 'Up & Down,' 'Art & Science' and 'East & West' - will encompass print, online and point-of-sale activity.

- NSPCC rests mag

The NSPCC is suspending publication of its quarterly magazine Your Family to conserve funds. The title, which is published by Redwood, will still be produced online at while the charity investigates ways to revive the print edition next year. It plans to consider more lucrative distribution models as well as charging for copies.

- Drinkaware digital job

Drinkaware, the national charity that works to reduce alcohol harm, is looking for a web agency to promote its message to UK consumers. The organisation is aiming to become the consumer's trusted source when it comes to advice and information about the responsible use of alcohol. To achieve this, it is looking to create a buzz through activities that 'prick' the conscience of consumers, leading to a potential change in behaviour.

- Drench seeks ideas

Britvic water brand Drench is planning further development following the recent launch of Juicy Drench, which is made from spring water and 8% fruit juice. It is holding a pitch for an innovation agency to work on possible extensions.

- Hamleys' Webb exits

Hamleys has parted company with Matt Webb, its head of marketing, as the toy store reviews its marketing strategy in the downturn. Webb, who joined the retailer five months ago, said he is keen to work within the entertainment sector and is working on projects of his own.

- WWF's radio message

WWF has tied with Bauer Media to promote its Earth Hour on 28 March Three weeks of radio activity will be supported by online work as well as a direct campaign. During Earth Hour more than 1bn people will switch off their lights to send a global message encouraging governments to take action against climate change.

- Man City signs Pullan

Wealthy Premiership football club Manchester City has hired former Aegis Media executive David Pullan as its brand and marketing officer. Pullan will work alongside the club's marketing director, Matt Lowery, to grow its supporter base.

- BA search goes on

British Airways has chosen not to hire former HSBC marketer James Boulton as its global marketing director. BA head of sales and marketing Andrew Crawley was believed to be keen to recruit him, but sources at the airline have told its agencies that Boulton is not a contender.

- Times tunes for TCT

The Times and The Sunday Times are claiming a newspaper first by releasing a complete album via downloads and CD. …

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