Magazine article Policy & Practice

IBM Launches Initiative for Business Partners to Grow Revenue in Mid-Market

Magazine article Policy & Practice

IBM Launches Initiative for Business Partners to Grow Revenue in Mid-Market

Article excerpt

ARMONK, N.Y.--IBM on Jan. 14 introduced a new initiative designed to help business partners increase their revenue and grow customer relationships in the mid-market space.

The IBM Business Partner Software Mid-Market Value Initiative offers incentives to business partners who plan to invest in driving mid-market revenue through demand generation activity and by progressing mid-market leads passed to them by IBM.

IBM continues to expand its presence in the marketplace and drive growth in the $253 billion mid-market, one of IBM's largest and fastest-growing market opportunities. Business partners can take advantage of incentives and programs from IBM, leverage a rich collection of sales and marketing resources and have access to deep technical expertise to drive new business. IBM is committed to helping partners to grow profitably, leverage cross-sell opportunities and participate in ample opportunities so they can win in mid-market.

"IBM's expertise and mid-market strategy aligns very well with ours and this new initiative will help to balance our software and systems solutions for customers in this market," said Dan Lifshutz, CEO of Arraya Solutions. "Rounding out our solution offerings with software will drive a higher return on our investment in this growing segment and build momentum for us to capitalize on the tremendous market opportunity."

To be eligible for the IBM Business Partner Software Mid-Market Value Initiative, partners will meet criteria in areas including Membership, Sales Capability, and Marketing Capability. …

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