Magazine article Marketing

Careers: Brand Manager of the Week - Martina Jezdikova, Brand Manager, Kleenex

Magazine article Marketing

Careers: Brand Manager of the Week - Martina Jezdikova, Brand Manager, Kleenex

Article excerpt

Describe yourself in three words. Committed, passionate, energetic.

- How would you define marketing?

At Kimberly-Clark we use the definition: 'selling more stuff to more people for more money ... more often.' I honestly cannot think of a better definition of what marketing is about.

- What would you be if you weren't a brand manager?

I love my current job but I think some time in later life I would love to run my own nursery - not too much of a leap, is it?

- What advice would you give someone starting their marketing career today?

Think about each product or strand of communication from the perspective of consumer, shopper, user and customer. There has to be a winning situation for all of them to succeed.

- What was your first job?

Associate brand manager for Huggies at Kimberly-Clark in the Czech Republic.

- What have been your best and worst freebies?

The best would definitely be a funky handbag I got a couple of years ago. And the worst one? I would rather not think about it.

- What can't you live without?

My husband, Milan.

- Which ad campaign do you wish you'd commissioned? …

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