Magazine article Marketing

Careers: Brand Manager of the Week - Laura Bryant, Brand Manager, Kellogg's Optivita

Magazine article Marketing

Careers: Brand Manager of the Week - Laura Bryant, Brand Manager, Kellogg's Optivita

Article excerpt

- Describe yourself in three words.

Creative, tenacious, fun.

- How would you define marketing?

Identifying, anticipating and satisfying consumer needs in a way that is relevant to them.

- What would you be if you weren't a brand manager?

A leading lady on Broadway.

- What advice would you give someone starting their marketing career today?

Always have the consumer front of mind in whatever you do.

- If you weren't you, who would you be?

Leona Lewis, to have her voice.

- What's your favourite bar or restaurant?

You can't beat peri peri chicken at Nando's.

- What can't you live without?

Singing.

- If you were a brand, what would you be?

Disney, because it's creative, imaginative and all about having fun.

- What is your favourite campaign or slogan?

'The Lynx effect' - it is completely spot on with its insight into the way men think. Its advertising is quite risky, engaging and fun, with exactly the right level of humour for its target audience.

- Which advertising campaign do you wish that you had commissioned? …

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