Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Paul Aikens, Marketing Director, Mars Food

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Paul Aikens, Marketing Director, Mars Food

Article excerpt

- The first result is an interview with Aikens on the launch of Asian ready-meal brand PurAsia last year. The second links to a forum of comments reacting to the interview and discussing the range.

- The next listings do not refer to Mars' Aikens but to two individuals called Paul Aiken, the first a 19-year-old student and the second a Cayman Islands estate agent.

- The fifth result is Aikens' profile in Marketing's Little Black Book 2009.

Verdict - Aikens has responsibilities across brands including Uncle Ben's and Dolmio. Despite having also worked at Reckitt Benckiser and Boots, his views and experience are not reflected in his Google profile.

Action - Aikens should be able to raise his profile with comments in press releases, and closer affiliation with his brands' campaigns and launches with blogs and press interviews.

Just the Answer - Paul Aikens, Mars Food: Food News & Comment

23 Jul 2008 ... Mars Food, the US giant's non-confectionery arm in the UK, has just undertaken its first new product launch for nine years, ...

www.just-food.com/article.aspx?id=103180 - Similar pages

just-food.com discussion forums: Just the Answer - Paul Aikens ...

In this month's Just the Answer interview, Michelle Russell spoke with Mars Food marketing director Paul Aikens about the launch, the Asian ready meals . …

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