Magazine article Marketing

Brand Manager of the Week: Lindsay Strachan, Brand Consultant, Scottish Widows

Magazine article Marketing

Brand Manager of the Week: Lindsay Strachan, Brand Consultant, Scottish Widows

Article excerpt

- Describe yourself in three words.

Enthusiastic, organised, creative.

- What would you be if you weren't a brand manager?

I studied music management and I've always fancied organising festivals So, I'd most likely be thigh-deep in mud, listening to my iPod.

- How would you define marketing?

I'd say a brand is a company's reason for being - so marketing is basically ensuring that you keep the company alive.

- What attracted you to your current job?

The chance to work on a well-established brand. Getting to work closely with the London 2012 Olympics sponsorship was the icing on the cake.

- What do you enjoy most about your job?

I look after all internal brand promotion, which means that I'm able to see instant reactions to my work from colleagues.

- What is your media diet?

I live online. I read various newspaper websites and also Heat and Closer, as well as my daily fix of NME.

- Who is your dream boss?

I would love to work for Sir Richard Branson. He just has so many creative ideas.

- What advice would you give someone starting their marketing career today? …

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