Magazine article Information Today

The Enterprising Michelle Manafy

Magazine article Information Today

The Enterprising Michelle Manafy

Article excerpt

It's a good thing Michelle Manafy multitasks well. When she took time to answer my questions, she was in the middle of doing podcasts for the Enterprise Search Summit conference, for which she is the conference programmer; judging videos in connection with EContent (the journal she edits); and doing her "regular" work, which also includes editing the Intranets newsletter and the annual Enterprise Search Sourcebook.

Manafy's interest in journalism goes back to high school, where she was editor of her school newspaper. She received a B.A. in journalism from San Francisco State University and, as she says, "I've been in publishing for more than 20 years, in everything from music journalism to academic and scholarly publications."

Manafy joined ITI as part of its acquisition of Online, Inc., where she worked on EMedia magazine prior to taking the helm of EContent for the past 7 years. She is now the editorial director of ITI's enterprise group as well as co-chair of the Buying & Selling eContent conference. She has also worked on Intranets for 5 years and the Enterprise Search Sourcebook since it debuted 3 years ago.

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Checking Out the Pubs

"All of my publications are targeted at enterprise applications," she says. "Our readers are line of business managers, decision-making executives, and knowledge and information professionals." She acknowledges that the subject matter of her pubs may overlap somewhat, noting that EContent magazine covers digital content, from creation, to management, monetization, and delivery. But as Manafy says, "Despite the fact it may seem narrow, 'digital content' is, in fact, wonderfully broad, allowing us to tackle emerging digital applications as long as they impact our readership, including social media, social networking, mobile media, and more."

She calls Intranets "a highly targeted publication" that covers the most important strategies and trends relevant to those involved in managing corporate intranets or portals. The Enterprise Search Sourcebook is an annual that provides expert analysis of the strategies and solutions for maximizing search in the enterprise.

What makes her pubs unique? Manafy strives to provide "highly readable content" and to make it "lively and concise" to engage her busy executive readership and provide a valuable payoff for the time they spend reading.

EContent Rocks

In 2009, Manafy's publications will focus on ways to maximize existing investments in technology. At the same time, she also wants to help her readers get beyond the hype to make wise new investments. "EContent's readership will certainly be looking hard at ways to make additional revenue from existing content and how to make more with less," she says.

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EContent has two new columns this year: Eureka!, written by Martin White, founder of Intranet Focus and author of Making Search Work, focuses on enterprise search. The other is Tech Watch by Tony Byrne, founder of industry analyst group CMS Watch.

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Manafy says that EContent features many regular columns written by experts in all corners of the digital content space. She finds the EContent news section particularly interesting: "We produce two enewsletters every week with breaking news for our digitally savvy readers. …

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