Magazine article New African

Time Matters: Alex Enahoro Previews the 19th Salon International De la Haute Horlogerie (SIHH), the World's Biggest Exhibition in the Watch Industry, Which Also Showcases the Relationship between Watchmaking and Women. It Takes Place in Geneva Next Month

Magazine article New African

Time Matters: Alex Enahoro Previews the 19th Salon International De la Haute Horlogerie (SIHH), the World's Biggest Exhibition in the Watch Industry, Which Also Showcases the Relationship between Watchmaking and Women. It Takes Place in Geneva Next Month

Article excerpt

In the first half of this year, the Swiss watchmaking industry registered an export growth 13.4%. Its against this backdrop that the SIHH returns to the Swiss capital on 19 January to promote the watch industry once again. The first of its kind was held in 1991 and it highlighted this popular industry outside its usual context of traditional advertising.

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Seventeen years on, the plans for the forthcoming exhibition includes the involvement of big brand names including Cartier, Montblanc, Piaget and Ralph Lauren amongst many others.

They will all be presenting their newest models for 2009. Last year, the SIHH theme was The City of Fine Watches which paid tribute to women and showcased the often eclipsed relationship between watchmaking and women. The Exhibition was received with much acclaim and a repeat is expected next month.

From as early as the 17th century when the decorative and ornamental appearance reflected the role of noblewomen, later periods saw the advent of the bracelet-watch, an accessory still considered fashionable and sophisticated in current standards and a modern audience. …

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