Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Starbucks' Via debut.

Starbucks has launched its range of instant coffee products, Via Ready Brew, in the UK. The powdered coffee, which comes in Colombian and Italian Roast variants, will be available in selected Starbucks outlets in London, ahead of a national roll-out if successful. Via is priced at pounds 1.20 for a pack of three sachets, and pounds 3.95 for a pack of 12.

News Analysis, page 13

- IPC backs Look

IPC is investing pounds 2.5m in a TV campaign for its high-street weekly fashion magazine Look. The push, created by Grey London, will use the strapline 'That's my Look'. The ads aim to show the ways in which clothing can make women feel confident, and how Look can help deliver this to readers through its fashion coverage. According to February's ABC figures, Look bucked the sliding market with a 2.9% year-on-year increase in circulation to 314,329.

- Lastminute hires Fells

Mark Fells, a former Tussauds Group and Thomas Cook marketer, has been hired by to be its UK marketing director. Fells, who joins the travel company on 14 April, moves to from Budget Group/BGL, where he was marketing director.

- Living's model drive

Entertainment channel Living has launched a TV, outdoor and digital marketing push for the fifth series of reality show Britain's Next Top Model. The campaign is based on a 'New model army' creative, to highlight the competitive nature of the show. The ads, which have a 40s wartime theme, depict the show's presenter, Lisa Snowdon, commanding a 'troop' of models from the series.

- Debenhams in hire

Debenhams has appointed JWT to its pounds 15m UK account following a review. The agency won the department store's business in a final-round pitch, handled by The Observatory, against Bartle Bogle Hegarty. Other agencies involved were M&C Saatchi, Karmarama and Publicis. The account was put up for pitch in January, after MCBD's decision to resign the account to pitch for the pounds 20m John Lewis business, which was won by Adam & Eve.

- Specsavers digital ad

Specsavers is backing its offer of free varifocal lenses with glasses from pounds 75, with a series of TV, online and radio ads. The online ad shows a rival optician attempting to destroy the Specsavers billboards, PR stands and balloons promoting the offer before being knocked off his feet by text detailing the deal. The ads are the first time Specsavers has used online video to interact with graphics.

- Outnet ties sponsor, Net-A-Porter's discount luxury-shopping site which is to launch later this month, will be sponsored by clothing company Coty Prestige. Ads for Coty brands, which include Chloe and Vera Wang, will feature in rotation across the site throughout next month. Coty Prestige will also sponsor emails and's weekly events.

- Nuttall joins MySpace

MySpace has appointed Lindsay Nuttall to the new role of international marketing director. Nuttall, who was named Young Marketer of the Year at last year's Marketing Society Awards for Excellence, is currently head of marketing for BBC Two, BBC Four and factual programming. At MySpace, she will be responsible for brand and marketing strategy outside the US She joined the BBC in July 2007 from Channel 4, where she was responsible for the launch of Skins.

- Audi pushes green car

Audi has launched a multimillion-pound TV campaign to push the 'environmental credentials' of its diesel TDI Injection technology. The ad, by Bartle Bogle Hegarty, uses the strapline 'The new, more fuel-efficient Audis'. It shows fuel passing through the eyes of moving needles and aims to emphasise how it is used efficiently in a TDI engine. To watch the ad, visit

- ONS picks MediaCom

The Office for National Statistics (ONS) has appointed MediaCom to handle its media planning and buying account as it prepares for the 2011 census. …

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