Magazine article Marketing

Marketing Mole: We'll Call You - Lucozade

Magazine article Marketing

Marketing Mole: We'll Call You - Lucozade

Article excerpt

With swimsuit season just around the corner, we are keen to don our Speedos and flex our pecs. Would Lucozade's new drink help us muscle up?

GSK Healthcare Good morning, GSK, how can I help?

Mktg Hi, could I speak to the Lucozade customer helpline?

GSK Healthcare GSK, how can I help?

Mktg Hi, is that the Lucozade customer line?

GSK Healthcare I'll just put you through now.

Mktg (holds.)

GSK Healthcare This is GSK.

Mktg Hi, is that the Lucozade customer helpline?

GSK Healthcare It is, yes.

Mktg I was just looking to get some information on the Lucozade Sport nutritional products you're bringing out. I heard from a friend that they're protein drinks, and I wanted some more information and how it compares with Maximuscle, which is what I use.

GSK Healthcare OK, what I'll have to do is speak with our nutritional department. I don't have that information to hand. Could I take your details?

Mktg Yes. It might be easier if you email me, as I'm at work now (provides email).

GSK Healthcare Lovely.

Mktg So you've got no information there at the moment?

GSK Healthcare No, these are new products.

Mktg Are there any details on the website? …

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