Magazine article ADWEEK

Cable Report 2009 Hot List

Magazine article ADWEEK

Cable Report 2009 Hot List

Article excerpt

As the television industry's big and small players prepare to paint themselves in the most positive light for the annual $18 billion upfront buying bonanza, the early bets are on the I cable industry to come out pretty well as a whole. But not every cable network will achieve huge gains. If you need a scorecard to tell you which networks possess true programming mojo, look no further than senior editor Anthony Crupi's second annual Cable Hot List. There's no escaping USA Network's programming acumen, executed to achieve significant mass-audience reach through hits such as Bum Notice and In Plain Sight.

No: 2 ranked Disney Channel may not carry much in the way of advertising, but its tastemaker influence over kids and teens is unrivaled (whether parents like it of not). And even though it must bother No. 3 ranked Fox News Channel (which is making the most of the new administration's short tenure) no end to have MSNBC (at No, 8) on this list, the NBC/Microsoft partnership has registered significant ratings gains by examining the same issues from the other side of the political lens. …

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