Magazine article American Banker

Site Has Links to . . . Links, and Also to Weather Reports

Magazine article American Banker

Site Has Links to . . . Links, and Also to Weather Reports

Article excerpt

Internet Finance Corp. is betting that people with an above- average interest in golf or the weather are likely to be valuable consumers of financial services.

The San Francisco-based company has launched a financial Web site with links to a popular weather page, accuweather.com, and to golf.com.

The alliances make the site, MoneyClub.com, an aspiring supersite that can serve as an on-line guide to the banking and finance world. MoneyClub.com lists and provides hot links to a variety of financial Web sites.

Golf.com (the on-line home of Golf Digest, Golf World, and NBC Sports' golf coverage) and Accuweather stand to get a percentage of sales generated through MoneyClub.com links.

"We are building private-label financial resource areas for our partners that are interested in adding more revenues," said Rick Hutcheson, president of Internet Finance.

Joel N. Myers, founder and president of Accuweather Inc., said he sees a logical connection between business and the weather.

"With so many people traveling, the weather affects so many businesses," he said. Since weather reports help people manage their lives, it, presumably, is only a slight jump for them to begin thinking about finances.

"We have developed Personal Accuweather to be the premier Web site for people who want fast, easy access to specific, accurate, and timely weather information for business or personal reasons," he added. "We are thrilled to offer people the same easy access to the foremost financial information and services on the Web."

Banks and technology companies have been looking for ways to lure customers to financially oriented sites on the Web, and supersites like MoneyClub.com may help.

"The battle is heating up over who gets the first clicks of users on-line," said Nicole Vanderbilt of Jupiter Communications in New York. "The key driver for the acquisition of that customer is banner ads or partnerships with larger, full-service aggregators like America Online, Netscape, Yahoo, and Excite. …

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