Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Graham Sim, Marketing Director, HMV

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Graham Sim, Marketing Director, HMV

Article excerpt

- The first and second results link to Sim's LinkedIn profile.

- The third listing is for a recent Marketing profile, which outlines his views and strategy.

- The fourth reference is to a Pipl listing.

- The fifth result links to Sim's member page on a site called the Degree Confluence Project, which brings together pictures of the world.

Verdict: Sim's LinkedIn profile has not been developed and only one link out of the top five highlights his full marketing career and views There is therefore a lack of insight into HMV's marketing plans.

Action: The top two results for Sim both push to his LinkedIn network; he should capitalise on this by developing his connections with the marketing sector. He should also be quoted in press releases about HMV's marketing, such as its sponsorship of Game On! London this summer.

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