Magazine article Editor & Publisher

Sun Adds Black Magazine; Baltimore Sun Introduces Magazine for African-Americans

Magazine article Editor & Publisher

Sun Adds Black Magazine; Baltimore Sun Introduces Magazine for African-Americans

Article excerpt


Magazine aimed at African-American readers, debuted Aug. 31 in the Baltimore Sun. The magazine is published by Alliance Media Group, which also publishes Maryland Family magazine and Fifty Plus magazine, and, like the Sun, is owned by Times Mirror Co.

Editor Carla Williams said Jubilee will feature stories about health, finance, education and travel--all from an African-American perspective, and many local.

"There are going to be a lot of stories that cover the central Maryland area," she said.

Appearing the last Sunday' of each month, the magazine will use freelance pieces from local writers and photographers, she said.

The magazine has a press run of 55,000, Williams said, of which 46,000 will be inserted into the Sunday- Sun in selected ZIP codes in the Baltimore area. About 7,000 will be distributed free at area African-American churches and the rest will be distributed at libraries and other locations, she said.

Jubilee joins BET Weekend and Black Family Today as newspaper products that target African-American readers.

BET Weekend is a monthly full-color lifestyle and entertainment magazine distributed in 21 newspapers. It began as a joint venture of BET Holdings Inc.'s publishing group and the New York Daily News in February 1996, but has been solely' published by BET since March. BET recently launched a test newsstand issue with a cover price of 99 cents (E&P, Aug. 9).

Black Family Today is a bimonthly, 20,000-circulation magazine produced by Sentinel Publishing, a division of Tribune Co.'s Orlando Sentinel in Florida. Established in 1995, it is distributed on racks, newsstands and other outlets throughout the Orlando area.

Williams said Jubilee follows BET Weeleend's distribution model, targeting its areas with high concentrations of African-American professionals. One ZIP code was added to the list to include the homes of Mayor Kurt L. Schmoke and several city council members.

The Sun also carries BET Weekend, but Williams said she doesn't see any overlap, because Jubilee is more family- and lifestyle-oriented. The first issue focuses on going back to school and offers a guide to area private schools, a piece about immunizations and a feature on hometown boys at a boarding school in Kenya.

Williams said the magazine is looking for "good stories, great stories," about the community and about local people. For example, a future issue will include a piece about a student commissioner on the state's school advisory board. …

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