Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Ben Pearman Marketing Director, Birds Eye

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Ben Pearman Marketing Director, Birds Eye

Article excerpt

- The first result links to a 2007 news article on Pearman's appointment at Birds Eye.

- The second listing is for a Facebook profile of a Ben Pearman who is a fan of MythBusters and woolly hats.

- The third and fourth links push to LinkedIn profiles for two different Ben Pearmans, both located in the US.

- The fifth listing is a profile of Ben Pearman in Marketing, detailing Birds Eye's 'Good mood food' campaign.

Verdict: The Pearman we are looking for is not US-based, so there is no confusion with his Googlegangers. However, the detail we can get from the relevant two results is limited.

Action: Pearman oversees a high-profile brand. Twitter would be an easy way to air his views. Adding a news section to the Birds Eye website and including Pearman's name in press releases would also emphasise his position.

Bird's Eye names new marketing director

9 Oct 2007 ... Former Heinz director Ben Pearman has replaced Andy Beattie as Birds Eye's new marketing director, starting in January.

www.mad.co.uk/BreakingNews/BreakingNews/Articles/.../Bird's-Eye-names- new-marketing-director.html - 25k - Similar pages

Ben Pearman - Facebook

Ben Pearman is on Facebook. Facebook gives people the power to share and makes the world more open and connected. …

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