Magazine article Folio: the Magazine for Magazine Management

This Month: Utility Automation and Engineering T&D

Magazine article Folio: the Magazine for Magazine Management

This Month: Utility Automation and Engineering T&D

Article excerpt

THE PLIGHT OF HEAVILY TECHNICAL trade magazines, like Utility Automation and Engineering T&D, is for publishers to design relevant--and riveting--cover art for a highly-specific and complex subject matter. Senior editor, Kathleen Davis, was hoping to go more minimalist for the February cover of the electric industry publication. In her mind, the ideal angle for T&D's early 2009 redesign would be more minimalist cover concepts, similar to Wired's May 2008 issue, "Inconvenient Truths."

While Davis didn't get her wish, exactly, what developed was a more abstract take on the delivery side of power--in this case, a mix of meters and abstract art--and a more structural and elemental look of utility automation. "The illustrated elements represent a connection to the grid like on a mother board you would find in the meters," says Utility Automation and Engineering T&D presentation editor, Deanna Taylor.

The issue's cover story featured an interview with a big name in the electric industry and power world, Glenn English, CEO of the National Rural Electric Cooperative Association. Incorporating the cover lines into these branches made sense "because the cover was so intricate, when we did this it looked better than listing them down the left side like we'd normally do," says Davis. The green-blue color scheme for the issue's background and meter branches were meant to represent rural cooperatives and growth of the electric cooperative, T&D says.

When the cover line, "Glenn English Talks Machinations, Meters, & MultiSpeak," gave way to the current, "Interview with the NRECA's Glenn English," the meter tree and abstract design were left hanging. "I can see how now this can be kind of a disconnect," says Davis. "My compromise is that I still think it's a bit busy."

[ILLUSTRATION OMITTED]

"I like the collage of the photographs of meters with the background resembling electronic wiring. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.